Who we are

Beauty is being the best possible version of yourself inside and out. Here at Joanna K Cosmetics, we believe in freedom of expression. Expression of your ideas, expression of your inner power, and most importantly, expression of your true self.

If one of your forms of self-expression is makeup, then we give you the right tools to do it! For you, we go above and beyond beauty products.

Our story

Joanna K Cosmetics is a Kenyan based cosmetic line that was founded on 1st December 2018 by Joanna Kinuthia, a Kenyan content creator and entrepreneur. It all started off with a YouTube channel where she would do makeup tutorials before she decided to start Joanna K Cosmetics. She realized there were just not enough Kenyan owned makeup brands that were for Africans by Africans.

The brand launched with a collection of 4 lipsticks and 1 eyeshadow palette, which has since grown to 9 lipsticks, 5 glosses and eyelashes in 5 styles. The main aim of launching all our different collections was to make our audience feel represented as well as offer a variety of good quality products that can be worn with minimal effort.

We seek to inspire and support you and to always remind you how fierce you are! How? Through our products and our messages, we encourage you to be your most authentic self, to live big and unapologetically and to unleash your inner power!

We believe in you, and we believe in getting you to believe in yourself. This is the spirit of Joanna K Cosmetics, instilled by our founder Joanna Kinuthia as she pours her heart and soul into the company, and into you!

So be brave, be bold, and stay beautiful; Glow Getter!